Brand Design Logo

What is the difference between a Logo Design and a Brand? A Logo Design is a symbol that represents an individual or organisation. A Brand is everything that an individual or organisation communicates, for example the Brand of a business would include the Logo Design and everything that the Logo was featured on (Stationery, Uniforms, vehcles, Brochures, etc.). The brand of a business is also more than just visual promotional material it includes the way in which a business is conducted, the moral and environmental belifes of the company and even the way you answer the telephone. A Brand is a collection of all these things that communicates something to others.

How to Build an Identity for Business

If you want to build a strong Business Identity then the first place to start is to consider how you conduct your business and what personal belifes you have that you would like to express through your Business. The next stage would be to have a Professional Logo Design created to represent your Brand. Although the Logo on its own is not the whole Brand it is visually the strongest part of a Businesses Identity. Once you have a Logo Design you can begin building your Identity visually through Stationery, Brochures, Website, Uniforms and other promotional material.

How long does it take to design and build an Identity?

It takes time to build a strong Identity as you will need to accomplish various stages step by step. Working with a Designer over a number of weeks you will see the development and growth of your identity and depending on the available budget it is difficult to put an exact completion time. A Business Identity does not need to be seen on every item concerned with your Business but you will certainly need the essentials branding such as your Business Stationery, website and company sign. It is best to include your marketing budget in to your Business plan so that you may see realistically what you can afford to invest.

UK Website

This site offers useful and informative information to people in the UK and across the globe seeking Company Identity solutions. We hope that you find the following pages to be of assistance.