Brand Identity Design

To build your Brand Identity you will need to work with a Professional Logo Designer / Graphic Design studio. Once you have a Logo Designed you will then need to have a set of Business Stationery created which usually consists of Letterhead, Compliment Slip and Business Card. You should inform the designer that you work with that you intend to build a Brand / Identity so that they can produce consistency within your marketing material. This will help to strengthen your Brand Identity if you use the same colours, typefaces, style of images and materials for your Stationery, leaflets, Brochures, etc.

Remember!

Remember that your Brand is more than your Logo Design and promotional material it is the way you conduct business. If you want a strong brand it is best to be honest about what you are trying to communicate for example if you want to be seen as environmentally conscious you will need an ongoing commitment to only use recycled paper and to recycle everthing you possibly can. Plus you will need to have a genuine concern for the environment whenever certain issues arise that call for this concern to be put in to practice. If you are seen as being fake and you are only putting forward an identity that you think people want to see rather than it be genuine expression of your business and personality then you will lose the trust of your clients and associates. The best thing is to be honest with yourself about the best parts of your personality and attitude towards your business and begin building from there.